Celtic set to target Japanese audience with new social media account

By John McGinley

July 17, 2021

Celtic are set to launch a new Japanese Twitter account in conjunction with the arrival of attacking sensation Kyogo Furuhashi.

As we discussed earlier today, Furuhashi scored in his final J-League match for Vissel Kobe.

Tomorrow he’ll also take part in a farewell ceremony in front of the Kobe fans. The attacker will then be ready to travel to Scotland and join up with Ange Postecoglou’s squad.

Celtic announced the future launch of a Japanese account with a tweet in the language earlier today.

Celtic targeting Japanese market makes perfect sense

Furuhashi is one of the biggest and best football players in Japan, so it makes perfect sense that Celtic would use this time to try and build an audience in the country.

He’s recently emerged as an impressive national team talent to boot, further driving interest.

Postecoglou, of course, is also well-loved by football fans over there. The combination could result in an increased audience and new commercial opportunities.

Japanese football fans will already know the name Celtic and could even hold an affinity for the Bhoys after the brilliant spell Shunsuke Nakamura had in the country.

Photo by Mohamed Farag/Getty Images

The new social media account coincides with a media revamp at Celtic following the appointment of Dom McKay as CEO.

The club have taken a fresh, open approach with fan media and are also making a number of job appointments specifically relating to the B team and Celtic FC Women.

This all ties in towards the same purpose – promoting Celtic to the best of their abilities in the modern era.

In other news, Celtic legend Scott Brown becomes Aberdeen team captain.