Celtic take another new and positive media engagement step

By John McGinley

July 2, 2021

Ange Postecoglou took part in a Zoom call with Australian media this week, the latest sign that Celtic are branching out with new media engagement strategies under Dom McKay.

In years past, press relations at Celtic have been very buttoned up. There’s been little scope for access outside of the traditional outlets, save for the tactic of letting fans record press conferences to get the full context of staff and player answers out to a wider audience.

However, Dom McKay’s arrival as CEO has seen the press department take ownership of an ongoing relationship with fan media. That’s resulted in various remote media conferences over Zoom, as well as the much-talked-about, in-person event at Celtic Park last week. As one of the biggest Celtic websites and YouTube channels, we’re obviously well involved with that here at 67 Hail Hail.

Engaging with Australian media could be critical for Celtic’s profile in the region. There’s a lot of initial interest in his appointment, but to keep that up requires an open relationship with newspapers and broadcasters on that side of the world.

Vince Rugari, who writes for The Sydney Morning Herald, was able to ask questions to Postecoglou this week, and that’s a great thing because it allows him to write articles like this one. It all increases the exposure of and interest in Celtic. Media on that side of the world will have their own angles and narratives they want to pursue.

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There are TV deals in Australia that will allow people to watch matches both in the Scottish Premiership and whatever European competition Celtic will participate in this season.

We could well find that Aussie pride ensures the Bhoys gather an even larger long-term following than what was already in place in the country.

Much of it could depend on the success of Ange, of course, but Celtic have to be as well-placed as possible to capitalise on media and commercial opportunities.

Hopefully, this signifies the start of all that.

In other news, Aaron Mooy earning £60k-a-week; Ange Postecoglou will lay out Celtic case anyway.