Celtic will be watching closely as new E-mail comes to light; SPFL fuming at rivals

By John McGinley

August 2, 2021

Celtic will be watching the situation unfolding between the SPFL and Rangers very closely tonight.

If you’ve not been paying attention, the Ibrox side have refused to carry the logo of new league sponsor Cinch in their stadium or on their kits, as the rest of the league have done.

The Scottish Sun reports this has caused major drama behind the scenes, with Neil Doncaster scrambling to find a solution and Cinch themselves unhappy.

It’s said the deal is worth £8m to Scottish football, but the stance of Rangers is putting stress on it all already.

In an e-mail sent to clubs tonight, SPFL chairman Murdoch MacLennan said [Scottish Sun]: “Dear all. You will all be aware that earlier this summer, the SPFL signed a title sponsorship contract with cinch. This contract is, by value, the biggest single sponsorship deal in the 131-year history of the league.  

“In the context of what is, by any measure, a challenging economic environment, our Chief Executive and his commercial team deserve huge credit for delivering this deal. It is therefore very disappointing that one of our clubs has not felt able to deliver inventory to cinch.

“Your Board will be discussing this situation later this week. I will of course be in touch thereafter to give you a further update.”

However, the report states that Rangers are refusing to back down, leading to a very messy situation.

Every penny counts in Scottish football right now. Clubs up and down the country, including Celtic, will be paying close attention to this.

It would be highly embarrassing, and potentially costly, for the league if there was no resolution to one of the biggest clubs in the division not carrying their logos.

Hopefully common sense prevails.

In other news, the Celtic UEFA signing deadlines for Jablonec and AZ Alkmaar ties.