Report: Celtic set for £10m+ bid from Norwich City for unhappy Kris Ajer

By David Walton

July 4, 2021

Celtic are set for a £10m+ offer from Norwich City for Kristoffer Ajer, according to the Sunday Post.

It’s said in the report that Norwich have been keen on Ajer for the last six months. It’s also stated that they’re looking to nip ahead of rivals Newcastle United and Bayer Leverkusen in the hunt for the Norwegian.

It comes two weeks after a report from the Athletic claimed that Ajer was unhappy with recent rejected offers from Norwich and Bayer.

It had been claimed that Celtic had rejected two £10m offers from the two clubs at some stage this summer. However, German outlet Bild believes Leverkusen didn’t offer anywhere close to that sum.

Ajer is into the final 12 months of his contract, with the summer window providing Celtic with their final chance to get an eight-figure sum for his services. It’s been reported in recent months that the Hoops are wanting around £12m for the Norwegian [Glasgow Times].

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Celtic spot on not to undervalue Norwich target Kris Ajer regardless of contract situation

Take the contract situation away from things for a moment. Celtic have an incredible talent admired by teams in the biggest leagues around Europe. That’s always worth something, regardless of the fact he’s into the final year of his deal.

You’ll also do well to find a player with the CV of Ajer, at 23 no less, for a fee of around £12. We’re talking about a player who has three Premiership titles, three Scottish Cups and two League Cups to his name at Parkhead. Not to mention he’s a regular at international level for Norway.

Yes, there is a rawness to his game that hasn’t quite been coached out of him yet. But at 23, that’s to be expected. Look at the progress Celtic have made in developing Ajer as a player. That also must be worth something when it comes to our own valuation figure.

Celtic correct to dig their heels in over Kristoffer Ajer / (Photo by Ian MacNicol/Getty Images)

Celtic would be well within their rights to ask for around £15m given Ajer’s stock and achievements to date. Someone is getting an absolute bargain, and it’s no wonder we’re digging our heels in here.

if Norwich, Bayer Leverkusen, Newcastle, or whoever else can’t match those figures? Well we’ll simply keep the Norwegian for another year. It may not be a decision he likes, but we have a club’s best interests to look out for.

Let’s see if the latest offer from Norwich manages to meet the standard required. But even if it does, Ajer settling for a place in Norfolk seems like a lesser step than he needs to make.

In other news, an English boss is 95% certain his player is leaving after being linked with Celtic.