Perhaps the most interesting thing about the breakdown of David Turnbull’s move from Motherwell to Celtic is the way Celtic used social media to give fans their side of the story.

In unprecedented move by the Hoops, Celtic used their Twitter account to explain why Turnbull would not be joining the club.

In a way it is good to let the fans know why a transfer might not be happening. However, that does not mean that the club should do this every time a transfer falls through.

(photo by David Young/Action Plus via Getty Images)

The method should not become the new normal. It is one thing to announce signings on social media. It is another thing entirely to announce why a deal isn’t happening. Doing things in public isn’t always the way to go.

 

However, the club may have been worried after the John McGinn situation last season. They didn’t take control of that situation last summer. It seems like this is the chance to control the narrative. Only time will tell if it turns out to be a success.

(photo by David Young/Action Plus via Getty Images)

Club have used social media in this way before

Interestingly, the club also used Twitter in the aftermath of the Scottish Cup Final. This was to announce that Neil Lennon had been offered the manager’s job.

This seems to be part of a new strategy by the club to be more proactive when it comes to social media. Only time will tell if Celtic will let fans know through Twitter that the club’s deal with Turnbull is back on.

It has been an interesting last few weeks for Celtic, both on and off the pitch. This use of social media only adds to the intrigue ahead of what promises to be a busy summer.

 

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