New shirt sponsor for Celtic FC Women announced

By John McGinley

August 4, 2022

Celtic have announced that Tayside Aviation, a flight school based in Dundee and Fife, will be the new shirt sponsor for the Celtic FC Women’s team for the coming season.

Fran Alonso’s side kick-off the new SWPL 1 campaign this weekend against Hibernian and have now managed to secure the finances of fresh sponsorship, which should boost their ability to compete.

Described as an “exciting new partnership” by the club, Tayside Aviation have also talked up the benefits for both groups and the positive consequences of such a deal.

Photo by Southampton FC/Southampton FC via Getty Images

Tony Banks, Chairman of Tayside Aviation, said: “The parallels between aviation and football are very real when it comes to having role models for girls and young women who want to become pilots and footballers.

“This partnership is a game changer – possibly the first time the sectors have come together in this way.

“That’s why we are delighted to be supporting Celtic FC Women’s Team and for us to work together to highlight the exciting opportunities ahead for both of us.”

Meanwhile, Alonso stated: “We are delighted to team up with Tayside Aviation, a fantastic organisation which we know is serious about promoting women in their own industry, values synonymous with our own.

“The women’s game continues to go from strength to strength and we are so pleased to welcome partners sauch as Tayside Aviation who wish to join us on this journey to develop the game even further in Scotland.”

Tayside Aviation replace Homeheat, last season’s shirt sponsors.

It’s been a summer of big change for the women’s team on the pitch too with a number of high profile players departing including Jodie Bartle and Cheyenne Shorts.

Confirmation hasn’t arrived on what’s in store for Charlie Wellings or Sarah Harkes either, both of whom are rumoured to be on the verge of moving elsewhere after strong contributions.

However, some new signings have been made too with Amy Gallacher, Shen Menglu and Liv Fergusson all arriving to make their mark.

It’s fair to say there’s a bit of worry amongst followers of the team, despite last season’s double success. Are the squad in a position to compete consistently in the league over the next 12 months? We’re about to find out very quickly.

In other news, “Something we aspire to”; Top-flight manager lauds Celtic boss Ange Postecoglou.