Ange Postecoglou and Celtic earn Scottish football another broadcasting boost

By Hamish Carton

March 16, 2023

Celtic matches will be shown live on television in South Korea from April, in the latest broadcasting boost for Scottish football.

Korean channel SPOTV NOW will broadcast our Premiership matches, beginning with the trip to Ross County after the international break.

In an article on SPOTV News, it’s explained that Hoops forward Hyeongyu Oh is the main driver of this new-found interest.

Photo by Ian MacNicol/Getty Images

An official from SPOTV said: “There are a lot of needs from soccer fans who want to watch the matches of Korean leaguers who have entered Europe, so we decided to broadcast Oh Hyun-gyu’s (sic) match.”

Back in July, the SPFL signed a deal with SPOTV Japan to show 38 matches in Japan this season – one from each matchday – with a focus on Celtic.

The Korean news seems like a similar story, with Celtic once again the main attraction.

It will, however, also showcase the rest of the league to an new audience.

In many ways, Ange Postecoglou has done more for the marketing of the Premiership than anyone at the SPFL in recent years.

With Celtic league matches now shown in both Japan and South Korea you can see why the club are so keen to get out to Asia for a tour.

Photo by Ian MacNicol/Getty Images

We’re still waiting for official word on that, but the chat last month was that Manchester City, Paris Saint-Germain and Bayern Munich could all join us in the summer.

So when you’re watching us in action up in Dingwall after the international break, just remember that thousands will be tuned in late at night on the other side of the globe.

In other news, Carl Starfelt has earned a recall to the Sweden squad amid some big Zlatan Ibrahimovic news