Broadcaster apologises after controversial Celtic and Aberdeen video
Broadcaster Sky Sports have apologised to Aberdeen after posting a Celtic-dominated video package before yesterday’s live match, The Daily Record reports.
Aberdeen chairman Dave Cormack was left fuming on Twitter yesterday after a montage video of 22 Celtic goals against the Dons.
Sky would later delete the associated tweet promoting the footage.
Really disappointed at Sky. To spend all week creating a one-sided promo that tries to humiliate any club goes against Sky’s commitment to help promote & grow the SPFL. Thanks for the motivation & for showing our 3 goals today! BTW team name is spelt ABERDEEN! Apology on its way? https://t.co/m2kUkOMhiy
— Dave Cormack (@CormackDavie) October 25, 2020
After talks today, the broadcaster released a joint statement with the club.
As quoted by The Daily Record, it said: “Aberdeen FC chairman Dave Cormack and Sky Sports Director of Football Gary Hughes held an open, constructive, and positive Zoom conversation this evening about yesterday’s tweet and the concerns raised by Aberdeen.
“While the tweet was part of a number of features within an hour long build-up and not intended to be used in isolation, Sky unreservedly apologised for any offence the tweet caused to Aberdeen and their fans.
“The apology has been accepted by the club.
“Sky Sports also outlined its plans and ambitions for the future of Scottish football and will work with Aberdeen to deliver these over the period of the exclusive contract with the SPFL.”
It’s not the first time Sky have managed to attract the ire of Scottish football supporters.
One notable incident occurred earlier this year when a badly translated Alfredo Morelos aired that made accusations of Celtic and the club’s supporters (The Guardian).
Ultimately though this is a bit of a mountain-out-of-a-molehill incident for me. I can see why Aberdeen were frustrated, but I’m not quite sure it needed Zoom meetings, Twitter outbursts and joint statements to sort out.
Perhaps I’d be saying different had it been a montage of Rangers goals against Celtic, to be fair.
As exclusive broadcasters of the Scottish Premiership, Sky have a responsibility to produce quality coverage, and this apparently fell short of many’s standards.
In other news, some Celtic fans have reacted angrily to the club’s tone-deaf response to yesterday’s draw.