Celtic and adidas launch brilliant Teamgeist collection in time for Christmas

By Euan Davidson

December 2, 2021

Celtic and adidas heave teamed up for a fantastic Teamgeist collaboration, just in time for Christmas.

It had been rumoured that adidas would bring back the mid-2000s template for certain clubs, in weeks prior. That’s come to fruition, and Celtic have partnered with Shukyu magazine in Japan for the launch.

In merchandise reminiscent of some fantastic 2006-era designs, the black template has light green and white details.

It’s not just Celtic either. Adidas have issued Teamgeist ranges for Real Madrid, Juventus, Manchester United, Ajax, FC Bayern, Arsenal, Flamengo and Boca Juniors.

Clearly, adidas value Celtic as one of their top footballing brands. It’s no mystery why; merchandise accounted for a significant portion of the club’s revenue last year.

A statement from the club read [Celtic FC]:

“adidas took the world by storm with its revolutionary football kit design that was embraced by fans worldwide, and now the Celtic collection celebrates Teamgeist 15 years on.

“The collection is sure to be popular with Celts the world over, with its loose, comfortable fit, curved mesh details, classic cut lines, centrally placed adidas Badge of Sport and embroidered Celtic logo.

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“[The] look – completed with the Teamgeist logo – is the perfect stylish nod to history, making it a true collector’s item.”

That it is. It’s a full range too, and though it’s extremely unlikely it’ll be repurposed as official kit, it certainly looks the part.

adidas and Celtic team up for another belter

Yes, fine; more adidas x Celtic merchandise? There have been three new ranges, kits notwithstanding, since the season began.

Counter-point: why not? We had hoped adidas would involve Celtic in more retro designs and templates. This is exactly the ticket. While it was Nike who sponsored Celtic at the time of Teamgeist, there’s still a nostalgia attached here.

Photo illustration by adidas via Getty Images

Yet, it still looks so modern and clean. And without being biased, it’s clear Celtic got the best end of the deal here. Colour-wise, the Teamgeist look fits the Bhoys the best.

Being cynical, it’s another range of merchandise just in time for Christmas. But this is a look that’s already passed the test of time.

Applause all round. This looks sensational.

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