Celtic announce early arrival of former SRU man Dominic McKay

By Euan Davidson

April 6, 2021

Well, then: Dominic McKay is set to start earlier than expected as Celtic’s CEO.

The former SRU chief will begin on the 19th of April, according to an announcement from the club. He joins the club not officially as the CEO; that title will be his from July.

It seems to mean that McKay will have an advisory role leading up to the summer. This should hasten the addition of a new manager and Director of Football, theoretically.

Regarding the incumbent CEO, the club announced:

“Peter Lawwell continues in his role as Chief Executive Officer and board member until June 30. Dom will join the Club from April 19, working with Peter and the Executive team to ensure a smooth transition, until Dom takes on the role of Chief Executive Officer and board member on July 1.”

Peter Lawwell will leave after 17 years and 29 trophies. His spell has not been without controversy, not least this season. Lawwell has been criticised for increasing the disconnect between supporters and the board. He also received plenty of flak for Celtic’s trip to Dubai, and the subsequent apology. It’s not how Lawwell would’ve wanted to end things with the club.

McKay’s arrival comes with no shortage of intrigue. In a statement, the club said:

Peter Lawwell and Ian Bankier: a changing of the guard is underway / (Photo by Ian MacNicol/Getty Images)

Dominic McKay arrives at Celtic early, with no shortage of work to do

In a number of ways, this is a positive move for Celtic Football Club. With McKay in place, the Bhoys can get on with appointing a manager and Director of Football. If McKay’s success with the SRU has shown anything, it’s that he’s capable of bold decisions. He’s also more than adept at establishing lucrative commercial links to bolster the club’s coffers.

His background, though, is in marketing, charity and the business world. He’s not a “football man” in the employment sense. McKay’s focus should be on delegation; bringing in experienced campaigners to run the footballing side of Celtic’s overall operations. Given all the speculation surrounding a Director of Football, this seems like the approach he’ll take. A criticism of Peter Lawwell was his oversized influence in different areas of the club.

It’s an exciting new era for the club, however. We will inevitably appoint our first Director of Football since Kenny Dalglish [Guardian], a new manager is on the way, and the club needs significant surgery after an incredibly disappointing season.

McKay will keen to send out a warning shot to our league rivals. A lifelong Celtic supporter himself, he’ll be absolutely desperate to get things right from day one.

And that day one has arrived far sooner than we might’ve expected.

READ MORE: Celtic may have to wait for windfall.