Celtic announce long-term partnership with EA Sports
Celtic have announced a new partnership with EA Sports that will see the Hoops feature on the popular video game franchise, FIFA.
In recent years, the Bhoys have featured on the other side of the video game divide, having a long-term partnership with Konami.
That partnership with the Japanese company first started in 2019, with Celtic featuring as part of the Pro Evolution Soccer games for the past three years.
However, today the club announced a new arrangement after agreeing a four-year deal with EA Sports to become the club’s exclusive Official Football Video game Partner, which will see a fully licensed Celtic team on the upcoming EA Sports title, FIFA 23.
The Bhoys join a further 300 individual licensed clubs in partnership with EA Sports, which gives players of the game access to more than 700 teams in 100 stadiums and over 30 leagues from around the world.
Alongside those teams and stadiums will be Ange Postecoglou’s Celtic side, and players are expected to finally be able to use Celtic Park on the biggest football video game in the world.
In a statement released on the Celtic website, the club’s Commercial Director, Adrian Filby, said: “We are delighted to announce this fantastic long-term partnership with EA SPORTS, the leading organisation in its field.
“Celtic’s reach is truly global, and we are pleased to be partnering with an organisation of such profile and quality, known globally as a true market leader.
“We know that thousands of our fans have a great affinity with EA Sports and FIFA 23 already.
“We are sure this new partnership will be hugely beneficial for the club and our supporters.”
Those who enjoy the hugely popular video game appear to be buzzing at this news, with fans flooding to the social media post announcing the new partnership with EA Sports.
This is a move that has felt like it has been a long time coming, with many Celtic fans in recent years hoping to see Paradise on each year’s new edition of FIFA.
Although Celtic Park is still to be confirmed as a new feature in this year’s game, with EA Marketing Director James Salmon appears to have hinted at the possibility.
“We’re excited to have Celtic join the EA SPORTS family.
“This partnership will enable us to continue to deliver authentic and comprehensive interactive football experiences to Celtic fans in FIFA 23 and beyond.”
With the club’s involvement in this season’s UEFA Champions League group stage, a competition that EA current owns the license of, and the announcement that Glasgow rivals Rangers had agreed a similar partnership with EA, speculation amongst fans began to grow.
But today’s announcement confirms that supporters will be able to play with a fully licenced Celtic side in the iconic competitions upon FIFA 23’s full release on September 30th.