Celtic announce new grassroots partnership in Australia as club look to 'expand footprint'

By John McGinley

September 23, 2022

Celtic are taking advantage of the upcoming Sydney Super Cup trip to Australia and launching a new grassroots tournament with a youth football organisation down under.

The event, which consists of training camps and tournaments for boys and girls teams between the ages of eight and 14, takes place in the build-up to the team’s trip abroad to play Everton and Sydney FC.

The youngsters will get the opportunity to work with Celtic Soccer Academy coaches and compete for prizes on offer that include meeting Celtic players as well as tickets to the Sydney Super Cup matches themselves.

Photo by Brendon Thorne/Getty Images for Bursty

Chris Smith, Head of Soccer Academy at Celtic FC, said: “We are really excited to partner with the Magic Group and play our part in delivering a first-class tournament and coaching camp experience for all the players that are part of these two unique events.

“We have had many conversations over the last few months and see the Magic Group as a key strategic partner as we look to expand our footprint in Australia. They have an excellent track record for delivering quality football programmes and we look forward to delivering further programmes with them in 2023.”

Celtic appear to have gone all-in on this Australian jaunt in November, even sending manager Ange Postecoglou and other officials over there this week for a media blitz to drum up ticket sales.

It’s a chance for Celtic to solidify interest in the club from the manager’s homeland, with links to the country already in place long before Postecoglou arrived due to a vibrant supporters’ club scene.

It’s exactly what they should be doing while he’s here and hopefully the trip, which is coming up in less than two months, is a big success on and off the pitch.

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