Celtic announce revenue set to be significantly higher than market expectations
Celtic have announced that their revenue for the year ending June 30 will be “significantly higher” than previous market expectations.
The Hoops made the announcement today via the London Stock Exchange website. The club has stated that it intends to publish the full results in mid-September as is the norm.
Celtic say that an improvement in their performances on the pitch in 2021/22 combined with a return to full spectator capacity in Scotland is what will lead to a boost in revenue figures.
This doesn’t of course take into account the money that will have been earned for qualifying for the UCL. By winning the Premiership title last season, Ange Postecoglou’s men have guaranteed direct entry into the competition.
Player registration values and trading for the summer transfer window will also affect the club’s end-of-year financial performance.
Celtic ended the 2021/22 footballing season with a domestic double success and with supporters having fully returned to stadiums from August 9th last term.
Celtic finances on the rise as club moves in the right direction under Ange Postecoglou
Last season’s market expectations for revenue totals was hugely affected by the Covid-19 pandemic. Getting crowds back as soon as August was a major boost for clubs especially considering the uncertainty we faced over the course of the summer.
But even so, you would expect some strong figures from Celtic after their success under Ange this season. After all, it’s not just on the field where we’ve been getting our rewards.
Celtic as a brand have grown particularly in Japan and Australia after the arrival of the manager and our recruits from the J-League. That itself will have raised more interest in the club and led to increased merchandising sales and brand awareness.
You would also hope that the Hoops could make the most of their UCL participation next season too. A strong performance in that will only boost finances further.
It will be interesting to see what the final figures will be. Last year, revenue fell to just over £60m which was around a £10m drop-off from 2020 as the effects of Covid were still being felt.
All eyes on what this year’s figures will be as the club look towards a more prosperous future under Ange.
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