Celtic confirm Sunday broadcast boost for supporters

By John McGinley

September 24, 2021

Celtic will offer a pay-per-view service for a Scottish Premiership match at home for the first time, it was confirmed by the club today.

Celtic have long been averse to offering pay-per-view options. In theory, they’ve been trying to protect the value of a season ticket and ensure strong attendances.

However, in reality, the stance has essentially cut off a potential revenue stream as well as prevented many supporters both of the Celtic and away persuasion from watching the match.

The club experimented with pay-per-view for the Jablonec and Alkmaar matches in UEFA qualifying this summer, however, it’s now set to be used for the first time in the league against Dundee United.

With United supporters unable to attend the fixture, they will at least have a chance of watching their team in action.

The stream will cost £12.99 to viewers in the UK & Ireland, significantly cheaper than the cost of a ticket and other Scottish football pay-per-view services such as Livingston’s.

For me, this is a positive step forward and something that should be offered for every Celtic fixture they hold the broadcast rights for. There are a whole host of reasons why fans might not be able to visit the stadium these days and a pay-per-view service ticks plenty of boxes as a solution.

The Pass to Paradise platform is unaffected, meaning season ticket holders who can’t make Sunday’s match will still be able to watch a stream without additional cost. Subscribers to Celtic TV outside of the UK & Ireland are also unaffected.

John Hartson and Stiliyan Petrov will be on hand to provide punditry and analysis of the fixture.

In other news, The latest on Kyogo Furuhashi Celtic return.