One of the most intriguing aspects of the fallout from the Ryan Christie self-isolation situation has been the response from Celtic on social media.
On the back of the news that Christie is going to miss the Glasgow derby and will have to self-isolate, fans bombarded the Hoops Twitter account calling for all Celtic players to be withdrawn from international duty.
You might have expected the club to ignore those Tweets. However, Celtic responded to the queries from the fans on the club’s Twitter account.
“Celtic FC response to calls for our players to be withdrawn from international duty: “The Club will always do everything possible to protect the health and well-being of our players, but the release of players for international matches is governed by the FIFA regulations” the tweet said.
. #CelticFC response to calls for our players to be withdrawn from international duty:
“The Club will always do everything possible to protect the health and wellbeing of our players, but the release of players for international matches is governed by the FIFA regulations.”
— Celtic Football Club (@CelticFC) October 7, 2020
This is an interesting road for the Hoops to go down. It is unexpected for the club to answer the demands of fans on social media.
Better to be straight with the fans
However, in these unique circumstances, perhaps Celtic have decided that it is better to be straight with the fans. There is no point in avoiding the issues.
This is a technique that Celtic should use more often. When possible, the official Celtic Twitter account should react to fans’ questions when the circumstances are right.
Obviously that probably shouldn’t be the case when it comes to refereeing decisions, for example. It is better not to act in the heat of the moment for something like that. That would just get the club into trouble.
Using Twitter can be effective
However, when there is something to say, then using Twitter to make statements can be effective. The account was when it came to answering calls for players to be withdrawn from international duty.
It will be interesting to see if Celtic continue to use this measure to deal with the ongoing Covid-19 situation. It would make sense if the Twitter account is used this way going forward. Fans could be given updates as soon as the situation changes.