Celtic fans hit with steep PPV bill for Livingston away

By Euan Davidson

September 14, 2021

If you want to watch Celtic take on Livingston at the Tony Macaroni Arena on Sunday, it’s going to cost you £20 on PPV.

After last week’s announcement that some of the Hoops faithful will be allowed into the match, prices were fixed at £25 for adults, with concessions at £17, and under-16s tickets at £10.

Yet, to view the game from the comfort of your own home, it’s a mere fiver less than seeing it in person.

Livingston, using their LFC Live platform, will be airing the match exclusively. With none of BT Sports, Sky Sports or Premier Sports seemingly wanting to cover the game, it’s left Celtic fans facing a hefty expense to see the Bhoys.

Although the prospect of an away day is exciting for fans who are eligible to travel to the Tony Macaroni, this won’t be a move that impresses many of the Celtic support.

It compares unfavourably to some of last season’s Pay-Per-View action. Hibernian and Ross County charged £15 each, while St Mirren asked for a more modest £12.50.

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Whether uptake for this game is as enthusiastic, though, is yet to be seen.

Celtic and SPFL clubs need to be monitoring PPV situation

Yes, economically speaking, it’s a good thing that Scottish clubs can offer Pay-Per-View services. In a period of financial uncertainty for even top-flight clubs, PPV is an accessible option.

Equally, you can’t blame Livingston for trying to squeeze every penny out of this fixture. Like it or not, Celtic and Rangers are big paydays for SPFL clubs in normal times.

£20, though? It seems like a bit much. Especially compared to the price of actually going to the game itself. Considering how much a fan misses out on, comparing the real life experience and watching on a computer, it seems disproportionate.

Photo by Ian MacNicol/Getty Images

When Celtic fans backed the “Twenty’s Plenty” campaign pre-Covid, there was league-wide support amongst fans of SPFL clubs [Daily Record]. The principle then was that the current ticketing economic model that actually detrimental to clubs. If fans are being priced out, fewer will pay what’s being asked of them.

The way PPV is going could follow suit. Admittedly, it isn’t as much of a crutch now, but there will still be plenty of games where clubs can make a quick buck through streaming. Fair play to them if they do.

But if they’re charging nearly ticket prices for an online stream, fans just aren’t going to continually pay up. Not for £20.

In other news: The key tactical question that hovers over Celtic boss in Europa League

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