Celtic’s charitable arm, Celtic FC Foundation, has announced a new initiative with kit makers Adidas in support of Scottish grassroots football.
The German sportswear giant will be providing eight grassroots and amateur teams in the local Celtic community with a full set of football kits.
A statement on the club’s official website said: “The initiative aims to support the return of grassroots football throughout Europe and shine a light on the 99%. Professional football has returned despite empty stadiums and strict COVID-19 protocols, yet amateur and grassroots football in Europe is still largely facing an uncertain future.
“The adidas Football Collective is united by the belief that, through football, a positive change can be created. Building on its own history of utilising the power of sport to change lives, and bringing together its past, current and future initiative, adidas have committed to continue to work together with local trailblazers to help evolve and develop city-specific initiatives under the adidas Football Collective badge.”
A total of 15 kits will be provided to each of the eight teams, who can apply directly to Celtic FC Foundation via for a chance to get involved.
Celtic’s partnership with Adidas has already been a great success, and this latest initiative is further proof of that.
Fans have purchased their training range and replica kits in large numbers. The designs went down very well with the support.
Hopefully, it’s just the start of a long-term, fruitful relationship.
If they can continue to get involved with community partnerships and charitable endeavours with the Foundation, then everyone will be all the better for it.