Celtic goalkeeper Craig Gordon is keeping himself busy this pre-season…by advertising deodorant.

Some players like to get the fitness back into gear and improve on last season. Not to say the Hoops stopper isn’t doing that, but his extra curricular activity raises eyebrows.

You may quite literally be able to coin the Scottish football phrase ‘Smell the glove’.


Celtic goalkeeper Craig Gordon in deodorant ad

The 36-year-old shared the bizarre snap on his Instagram last night.

Craig Gordon is turning into an Instagram influencer in latest ad. (Photo by Mark Runnacles/Getty Images)

Gordon is seen in a dressing room putting on his gloves sat beside a bottle of ‘Sure’ deodorant.

The tagline reads: “Powered through this pre-season with 50% more powerful protection* thanks to #SureAdvanced 👊🏼 @surefootball#NeverMoreSure”

Footballer advertisements are by no means a new thing and have gone on for years.

Gordon is a popular and vocal member of the squad on Instagram and is a role model for everyone. Quite recently, the keeper and girlfriend an ex-Celtic employee Summer Harl went to Malawi on a charity mission.

Nevertheless, the out of nowhere deodorant ad is confusing some fans.

One fan even mentioned the now famous ‘What’s the goalie doing’ phrase in the comments.

Former Rangers goalkeeper Andy Goram created the Smell the Glove phrase but had egg on his face. (Photo by Gary M. Prior/ALLSPORT)

However, on a more serious side to Gordon, the coming months are arguably his most important with the club.

Craig Gordon getting the nod in goal?

The veteran stopper seems to be in between the sticks more frequently so far.

He has returned from a lengthy injury to play a part in the majority of pre-season matches.

Bain got the nod for the Champions League qualifier, but Gordon has been tailing him close.

Scott Bain is a fan favourite at Celtic. (Photo by Ian MacNicol/Getty Images)

Perhaps the former Scotland international still has a lot to give for his club.

It seems to be the duo who are competing for the two spots in the first team. It’ll be interesting to see who becomes the first choice by the time the Scottish Premiership season comes round next month.

It’s a good headache for Neil Lennon to have.

Have something to tell us about this article?