Celtic have been included on a list of the 50 most valuable global brands in club football alongside Real Madrid, Barcelona and other massive clubs across Europe.
A survey published by ‘Brand Finance’, one of the world’s leading brand valuation companies, has the Scottish Premiership champions at number 42 in the table with a brand value of £98m. The Bhoys are the only Scottish entry and sit ahead of clubs such as Porto, Valencia and Lazio in the listing.
Importantly, this isn’t what the club is valued at as an entity. This is purely about how valuable the image and branding of the Bhoys is in a global context.
Celtic sit even higher in the ‘Brand Strength Index’, in 18th position, suggesting that the club is one of the most recognisable in world football, above many clubs who play in more illustrious, cash-rich leagues and subsequently have a more valuable brand in money terms.
Manchester City top the list after their incredible season – Real Madrid, Barcelona, Manchester United and Liverpool round out the top five.
All of this is good news for Celtic who are trying to establish themselves in various markets around the world, both from a recruitment perspective and commercially.
The club have just completed a stint in Japan, having also taken part in matches in Australia last year. No doubt more foreign trips are in the works as the Bhoys look to capitalise on the increasing interest.
Having such a strong brand undoubtedly helps attract players too. Celtic’s green and white hoops are instantly recognisable and recent access to the UEFA Champions League means we are a very strong destination for young, ambitious players.
Certainly in Scotland, we continue to be the place to be. And that bodes well ahead of another big season in all competitions.
In other news, Celtic’s Lennoxtown footage will delight the fans; two key players return to training.
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