Celtic must take the SPFL to task over the recent Scottish Cup TV deal.
The Scottish Professional Football League have signed a controversial six-year contract with Irish channel Premier Sports.
A statement must be made now as fans will have to fork out more money to watch their team.
SPFL TV must be an option now
Fans already pay around £366 each a year already for current TV packages with BT Sport and Sky Sports.
A further £120 will now be asked in order for Scottish fans to watch the premier cup competition.
Celtic must address this issue and unite with other teams to refuse this new contract.
Talks of an SPFL TV have been around forever but if fans are willing to pay this absurd amount, then surely it makes the idea more of a reality.
Celtic CEO Peter Lawwell has also been an advocate for Celtic controlling their own TV rights.
Celtic’s finances don’t rely on TV deals as fans contribute much more than Sky or BT.
Sky Sports are favourites to take full control of the Premiership from BT much to the dismay of fans.
Clubs must learn from the Setanta deal
The numbers the SPFL will manage to bring in from the deal with Premier Sports are unknown.
For a six year contract to have been agreed must mean significantly more money and Neil Doncaster and co must really back the channel to the hills to succeed.
Premier Sports come from the joint owner of old SPL broadcasters Setanta Sports who went bust in the UK in 2009, leaving some Scottish clubs in turmoil.
With Setanta’s backing, Celtic were able to run their own TV channel.
Michael O’Rourke’s new venture have broadcast matches in Scotland before including Champions League and Europa League qualifiers as well as friendlies.
However, the channel has often been criticised for its quality of broadcasts.
The SPFL are taking a massive risk with Premier Sports and its failure to deliver on its six year deal will see a few P45s handed out at Hampden.
Doncaster and co must make sure this works, though Celtic should be making sure it doesn’t begin.