Celtic should learn a thing or two from St Johnstone's superb UEL fan gesture

By David Walton

August 10, 2021

Celtic have just been one-upped by classy St Johnstone after the Scottish Premiership club announced a superb gesture yesterday.

Whilst the Hoops are charging season-ticket holders £19 to watch a routine game against Jablonec, the Saints are allowing theirs in for free in perhaps the biggest game in the club’s history.

Photo by Clive Brunskill/Getty Images

St Johnstone could’ve been on to a big payday this Thursday night. They could’ve easily charged their STHs and still got a full house. However, they’ve given a bit back to their supporters after they ploughed season-ticket money into their club without knowing when they would be allowed back to McDiarmid Park.

Celtic, meanwhile, let fans down badly last week when they announced their Jablonec pricing. Considering how well the season-ticket campaign did earlier this summer, you would’ve expected more.

The game will represent the first time Celtic Park will be allowed a full capacity since March 2020. It provided Celtic with the perfect opportunity to provide a warm gesture to supporters.

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It’s not as if Celtic should be in dire need of ticket money this Thursday. We’ve raked in £30m in player sales in 2021 alone. This is a game that could’ve been sacrificed.

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Celtic’s resources are immeasurable when you compare them to St Johnstone. Yet Saints are happy to take what is undoubtedly a financial hit to pay back to their supporters. Not something we’ve become accustomed to from our own club.

The Hoops will point to the added value they provided supporters who decided to secure season tickets for the current campaign. Celtic provided a list of perks including £50 retail vouchers, free broadcasts of their friendly matches via Pass to Paradise, and five live matches involving both the women’s team and Celtic B.

But the truth is, that isn’t enough. Fans would much rather have been given free access to Thursday night’s event over anything listed above. And it’s no surprise they’ve been highlighting St Johnstone’s fine gesture.

Here’s a look at how the Celtic supporters have reacted to the Saints’ announcement:

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