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Celtic signal ‘incredible demand’ as Adidas partnership continues to be roaring success

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Celtic fans have been snapping up the suave new home kit in their numbers ahead of another exciting campaign at Parkhead.

Unveiled in late May, pre-orders went live on June 11th, and supporters have flocked to buy the stunning shirt, which could be officially paraded for the first time this Friday when the Bhoys take on Ayr United.

The club have now been in partnership with Adidas since 2020, and their alliance with the Scottish Premiership champions has been a rip-roaring success due to the uptake of their products.

One of the most iconic brands in the world, they have released some excellent kits, training ranges and other Celtic merchandise that have served both themselves and the Bhoys well commercially.

Now, Celtic have released communication surrounding the latest run of home kits following an ‘incredible demand’ for it from their adoring public.

Celtic signal ‘incredible demand’ for home shirt

Per the Celtic FC official website, the club only have ‘limited’ sizes of the run available in-store and online and have put plans in place to bring forward ‘planned deliveries’ to satisfy the demand from supporters.

Their statement read: “The Bhoys will soon return to Paradise as Champions of Scotland once again, and they’ll be sporting a new version of the iconic green-and-white Hoops. Following an incredible response to the recent home kit launch, sizes are currently limited across Celtic stores and online.

Celtic FC v SS Lazio: Group E - UEFA Champions League 2023/24
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“Given the incredible demand for this kit, we are working with our official global partner adidas to bring forward planned deliveries to official Celtic FC stores and online for our supporters.”

With the new season in its infancy, seeing the widespread love for the new kit in full flow is magnificent as everyone gets ready to back the Bhoys in their hunt for more silverware.

Whether you support from Parkhead, home or pubs around all corners of the world, there is nothing better than pulling on the Hoops and cheering them on to victory.

Hopefully, another special campaign lies in wait and the shirt can go down as one of the most memorable releases in recent history!