Celtic supporters watch on as Aberdeen chairman impresses with ST incentives

By Euan Davidson

April 30, 2021

Celtic supporters will be watching on with interest, as Aberdeen prove that loyalty can be rewarded.

The Dons recently launched their season ticket campaign for 21-22. Advantages for Aberdeen supporters are numerous: there’s a freeze on the price, access to the first Cup game, and entry into a Legends match for charity.

According to the Daily Record:

“Supporters have also been informed about a new cashback scheme that’s coming into place that could even see season ticket holders receive £108.50 in money back if the club can secure 13,000 guaranteed sales.”

The only real disadvantage is having to watch Aberdeen every week. Nonetheless, it’s a good example of how clubs are giving back to supporters.

Celtic had record sign-ups last for this season [Glasgow Times]. However, with chronic mismanagement on and off the pitch, groups like the Celtic Trust and Celtic Shared have put pressure on the board to offer shares as a form of refund. 67 Hail Hail attended a joint committee meeting on the issue, which you can watch here.

There’s been no rumblings at all from Celtic in regards to season ticket sales for 21-22. Granted, that’s pretty understandable given the circumstances. The club’s CEO is set to exit, replaced by Dominic McKay. We currently have no manager or Head of Recruitment.

It’s not exactly a situation that gets pulses racing to spend £500. Commitment to Celtic aside (although it’s the main issue here), fans also need to be wooed. That’s true of any club, from Real Madrid to Stenhousemuir.

Celtic defender Kristoffer Ajer against Aberdeen / (Photo by Ian MacNicol/Getty Images)

Odd as it is to say, Celtic could learn from Aberdeen here

While these Aberdeen announcements are hardly blockbuster, they’re a good example. A free cup game and legends match sound pretty appealing, and a price freeze is an obvious selling point. Football clubs are hamstrung in that they’ll have lost a lot of money, yet they can’t reasonably expect fans to pay inflated ticket prices.

Everyone’s lost out because of Covid-19, that’s an unavoidable fact. It’s not Celtic’s fault that nobody has been able to visit Paradise on a match-day. However, certain promises haven’t been fulfilled and the board are attempting to appease a support who have felt betrayed by the club hierarchy.

So much has happened this season that you could write several books, but the main point remains: the Celtic board failed supporters, and were complacent about 10IAR. After a year of controversy and disappointment, a couple of wee bonuses in the season book would be at least something. Supporters may or may not end up getting shares in return for their investment last season.

At least, though, copying Aberdeen to some extent would boost sales, even if it’s just fractional.

What a bizarre thing to have typed.

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