Concerns that Celtic and others will miss out on sponsor cash as a result of SPFL feud with rivals

By John McGinley

April 28, 2022

SPFL clubs have serious concerns that sponsor cinch will hold back a significant chunk of the £1.6m due to be paid at the end of this season as a result of the league feud with Rangers.

It’s long been known that Rangers have taken issue with the SPFL’s deal with cinch, claiming it clashes with other commercial agreements unique to the Ibrox club.

The SPFL has a five-year agreement with cinch, worth £8m in total.

Photo by Alex Livesey/Getty Images

The Daily Record have now reported that some of that may not be paid come the end of the season due to Rangers’ refusal to use any of the brandings.

You can see where the car company are coming from – it’s not a great look if the reigning league champions aren’t promoting the principal sponsors. They aren’t getting their full money’s worth.

It’s reported by The Record that clubs are already bracing themselves for bad news when the cash is shared out at the end of the season.

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Ultimately it won’t impact too much on the finances of Celtic, but part of this cash is shared amongst all 42 SPFL sides, so it will be more worrisome for others.

To me, it all seems rather petty, you want every club in the league to be pulling together when it comes to sponsorship and cash initiatives, not tearing it apart and putting cash due at risk.

Thankfully The Record also reports ‘peace talks’ between the SPFL and Rangers – so we’ll see what comes of that, I suppose.

In other news, Hearts looking to follow in Celtic footsteps.