Dom McKay receives transfer plaudits but full Celtic picture yet to emerge
Celtic CEO Dom McKay has been greeted with cautious optimism after a decent summer transfer window.
The former Scottish Rugby chief has overseen incredible change at the club already. Arriving officially alongside his choice of manager, Ange Postecoglou, McKay made big promises upon his arrival at Celtic.
Clearly, the club have been extremely active. However, questions remain, not least in terms of the club’s structures. No replacement for Nick Hammond has been named. Meanwhile, questions over a potential Sporting Director remain.
With a background in communications, the Celtic CEO seems keen to engage with supporters. The social media output from the club has been vastly improved, with McKay himself active on Twitter.
It’s already a pretty swift departure from his predecessor. Peter Lawwell wasn’t nearly as quick to engage with supporters online. McKay, who has overseen some extensive recruitment at the club, is following a different path.
Clearly happy with the work being done at Celtic under his watch, the CEO tweeted:
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Following a busy deadline day, you could forgive McKay for feeling pleased. Filipe Jota arrived on loan from Benfica, Giorgos Giakouamkis was signed from VVV-Venlo, and Cameron Carter-Vickers was brought in from Spurs.
Meanwhile, Liam Scales arrived at the club from Shamrock Rovers.
That follows some key signings. Kyogo Furuhashi has been a revelation, while Joe Hart has similarly impressed. Moreover, Carl Starfelt looks like a promising option, Liel Abada has been dynamite, and others look set to make a mark.
Celtic fans flock to Dom McKay tweet after busy transfer deadline day
Needless to say, when you tweet about Celtic, you get responses. Especially when you’re the club’s CEO, as it turns out.
Celtic’s chief was flooded with responses from the Hoops faithful.
Good going. 2/3 in January and we might make up a song for you 🍀💪👍— MacInnes (@norhoops) September 1, 2021
well done dom 👏🏻 now onto the football structure and modernisation of the club please. also the staff ange needs like fitness coaches and sport scientists etc 🍀💚— Daemon Reilly (@dreilly89) September 1, 2021
Could have done with another midfielder, great start though Dom 👏 Was always going to take 2 or 3 transfer windows to sort out the mess. Hopefully get more quality in January.🍀— John F 🍀 (@johnf2008) September 1, 2021
Well Done Dom.— Papa Joe (@dacardle) September 1, 2021
A Baptism Of Fire For You Since July.
Your Hard Work Is Appreciated. 🍀
Great work. Personally I think we are still 2 light but after the way the last CEO messed around , I think this is a massive improvement. Ange and the team now need time , something we don’t really have. Time to get behind the team again and get our league back where it belongs.— Kevin Costello (@kevincostello3) September 1, 2021
Well done. Time will tell if the scouting has been as good as the backing you have given. HH 🍀💚— Kenny Millar (@Kennymillar1) September 1, 2021
Best window since Martin O’Neill times, couldn’t get to sleep last night with the last minute deals— Eiméid Bhoy (@YoungEmmett) September 1, 2021
Well done Dom, Ange and the team
For it’s a grand old team!!
Celtic CEO getting a decent reaction from supporters
Seems the Celtic support are pretty content with their CEO for now, then, in terms of transfers.
After all, we needed players through the door, and some big names away. That happened. But we might need more. Left-back is still a bit of a concern, as is the centre of midfield.
There are areas for improvement, mostly in terms of Postecoglou’s backroom staff. The structural issues will need addressed, if McKay’s “world class” vision is to be realised.
McKay has done his part, though, in terms of backing Ange. From a personnel point of view, the playing squad has been improved. It’s not down to McKay if the players don’t perform.
What Celtic do next, how well the players gel, and how we get on generally is yet to be seen. However, if you wanted Dom McKay to make an immediate impact, then job done.