Dom McKay receives transfer plaudits but full Celtic picture yet to emerge

By Euan Davidson

September 1, 2021

Celtic CEO Dom McKay has been greeted with cautious optimism after a decent summer transfer window.

The former Scottish Rugby chief has overseen incredible change at the club already. Arriving officially alongside his choice of manager, Ange Postecoglou, McKay made big promises upon his arrival at Celtic.

Clearly, the club have been extremely active. However, questions remain, not least in terms of the club’s structures. No replacement for Nick Hammond has been named. Meanwhile, questions over a potential Sporting Director remain.

With a background in communications, the Celtic CEO seems keen to engage with supporters. The social media output from the club has been vastly improved, with McKay himself active on Twitter.

It’s already a pretty swift departure from his predecessor. Peter Lawwell wasn’t nearly as quick to engage with supporters online. McKay, who has overseen some extensive recruitment at the club, is following a different path.

Clearly happy with the work being done at Celtic under his watch, the CEO tweeted:

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Following a busy deadline day, you could forgive McKay for feeling pleased. Filipe Jota arrived on loan from Benfica, Giorgos Giakouamkis was signed from VVV-Venlo, and Cameron Carter-Vickers was brought in from Spurs.

Meanwhile, Liam Scales arrived at the club from Shamrock Rovers.

That follows some key signings. Kyogo Furuhashi has been a revelation, while Joe Hart has similarly impressed. Moreover, Carl Starfelt looks like a promising option, Liel Abada has been dynamite, and others look set to make a mark.

Celtic fans flock to Dom McKay tweet after busy transfer deadline day

Needless to say, when you tweet about Celtic, you get responses. Especially when you’re the club’s CEO, as it turns out.

Celtic’s chief was flooded with responses from the Hoops faithful.

Ange Postecoglou and Dom McKay

Celtic CEO getting a decent reaction from supporters

Seems the Celtic support are pretty content with their CEO for now, then, in terms of transfers.

After all, we needed players through the door, and some big names away. That happened. But we might need more. Left-back is still a bit of a concern, as is the centre of midfield.

There are areas for improvement, mostly in terms of Postecoglou’s backroom staff. The structural issues will need addressed, if McKay’s “world class” vision is to be realised.

McKay has done his part, though, in terms of backing Ange. From a personnel point of view, the playing squad has been improved. It’s not down to McKay if the players don’t perform.

What Celtic do next, how well the players gel, and how we get on generally is yet to be seen. However, if you wanted Dom McKay to make an immediate impact, then job done.

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