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Celtic CEO Peter Lawwell has gone back on his word on transfers after just seven months.

Lawwell told fans at the AGM that the club would do their business in quiet. However, after the David Turnbull fiasco, that’s proven not to be the case.

Whatever you think of the background, Celtic have publicly handled the situation terribly.

Peter Lawwell goes back on AGM promise

Fans were still reeling from the John McGinn saga last November at the AGM.

The Scot ultimately went to Aston Villa, and had a fantastic first season in England.

Lawwell tried to explain how Celtic deal with their transfers to the angry supporters.

He said: “We try to do our business professionally, privately and in confidence. What we won’t do is get dragged into responding to media or social media speculation or giving a blow by blow account of what’s happened.”

However, what the club released on Turnbull was a complete U-turn by the club.

Celtic went all in to tell all about the contract details and even took a hit at the player’s agent.

Perhaps the club will be seeking to avoid embarrassment next time by keeping the next move in house.

Then again, leaks can always come to the surface as fans have noticed recently.

No transfers a week before first game

It’s now a week before Celtic kick their season off in the pre-season friendly against Pinkafeld.

The club would have hoped to have Turnbull through the door but it’s not to be.

It wasn’t a priority position by any means, but there are other areas needing reinforcements.

It’s early but there’s the chance panic can set in before the Champions League qualifiers in four weeks.

The new recruits will need to bed in quick and get familiar with the mammoth task ahead.

The club can’t afford another season out the premier football competition.