Positive news as Scottish football bodies unite to create new Hampden division; Celtic involved

By Hamish Carton

March 9, 2023

Scottish football’s main three governing bodies have united to create a new marketing division, with Celtic mentioned in the announcement.

The Scottish FA, Scottish Professional Football League and Scottish Women’s Premier League have today released a joint statement launching ‘Scottish Football Marketing’.

They describe the new Hampden based division as “a centralised commercial hub to revolutionise the promotion and marketing of the national game in Scotland”.

Photo by Ian MacNicol/Getty Images

The idea is said to have been one of the “key pillars of the SPFL’s strategic review” which was carried out earlier this season. Celtic were involved alongside Aberdeen, Hearts, Hibernian and Rangers.

It is positive to see the governing bodies, especially the SFA and SPFL, join forces for the betterment of the Scottish game.

Scottish football has a great story to tell, with major historic clubs and some of the most passionate supporters anywhere in the world.

Photo by Mark Runnacles/Getty Images

Football seems to matter more here than most other places. It’s a shame we haven’t plugged that real positive more often.

It will be interesting to see what changes are made to the way we showcase our game to the rest of the world.

The reality is that we will have to wait some time to see proper changes, but this seems like an excellent first step, with the women’s game part of discussions too.

It’s in all of our interests, as Celtic fans, for Scottish football to have a positive reputation.

Hopefully, as the biggest club in the country, Celtic are involved heavily in all of this.

In other news, Ange Postecoglou says Celtic had to work hard for their win over Hearts