Report: Agreement close on new £29.5m SPFL TV deal; possibly more Celtic broadcasts
The SPFL and Sky Sports are close to agreeing a new £29.5m per annum TV deal, The Guardian has reported this evening.
It’s said the league have been in talks on extending its current deal to 2029, beyond the 2025 expiration date of the current terms.
Eventually, the broadcaster intends to commit to a 60-game per season broadcast limit, up from 48, with rates going up to £27.6m per season from the 2024-25 season before an increase to £29.5m each season for the next four seasons.
The Guardian reports Sky will have the option of further 10-match SPFL bundles at the cost of around £4m from 2024-25.
Clubs could also be able to sell up to five of their home matches each season on a pay-per-view basis, but only if the fixture has not been chosen for live Sky broadcast and does not fall in the UK blackout window at 3pm on Saturdays.
Sky may also be able to visit each team’s stadium on five occasions per season, rather than four in the current agreements.
Ostensibly it means more Celtic games could be broadcast than the current service, which is limited to 48 games.
However, it’s important to stress that Sky in recent years haven’t even shown their full quota and would only be obligated to show 42 a season even under the new 60-game limit.
Ultimately, for me, it still feels like the Scottish game is being grossly undervalued, and with new players such as Viaplay arriving on the scene, it would have been nice to see other bids for the rights.
It will be interesting to monitor the reaction to this proposed agreement from clubs – with the SPFL effectively acting on their collective behalf. I’m sure supporters will also have plenty of opinions on it all.
We’ll have lots more on this as we digest what it means for Celtic and Scottish football.