Incoming Celtic CEO Dominic McKay has quite the rebuild on his hands.
According to a report in the Scottish Daily Mail (Print edition 30/01/21, p120), McKay is to instigate root-and-branch changes at Celtic. The Mail are claiming that a full review of football operations has been conducted, with McKay given the keys to implement wholesale change.
Lawwell’s tenure was undoubtedly successful. However, even during a trophy-laden spell as CEO, fans have complained about a lack of forward planning. Celtic’s inability to make the group stages of the Champions League has lost the club money and an improved reputation in Europe.
From a footballing and financial perspective, making an improvement on the European stage is vital.
McKay’s reign may mean the introduction of a Director of Football to oversee recruitment and scouting. A subject largely ignored at the club’s AGM, it’s something fans have wanted. There’s real hope that McKay’s more modern approach will reap dividends for the club.
The Mail’s reporting also indicated that Dermot Desmond is to have a more hands-on role in manager recruitment. Given the Irish billionaire’s powers of persuasion, that could be a good thing for Celtic, too.
Peter Lawwell may still have involvement in appointing Lennon’s successor. However, McKay clearly has ideas to reinvigorate a club which has struggled in 20-21.
Celtic CEO Dominic McKay is a source of optimism
Already this morning, we’ve discussed Peter Lawwell’s legacy. Ultimately, what he’s done at the club has been remarkable, but he may be judged on how Celtic lost the 10. Equally, Celtic’s dismal record in Europe reached its lowest point this season.
Celtic were, frankly, brutal in the Europa League. To say we were an embarrassment wouldn’t cover it adequately. The damage to our reputation has been immense.
Therefore, a fresh approach is needed. New Celtic CEO Dominic McKay clearly has his own ideas about how the club should be run. As a Celtic supporter himself [Celtic FC], he’ll have no doubt had hypothetical plans in his head for years. Now he’s got a legitimate opportunity to get things done.
It’s exciting for the incoming CEO. Fans will be worried that he might want to tamper too much on the football side of the club. That’s been a criticism of Lawwell, even though he’s popular with players.
Focussing on the economic potential of the club, while appointing a Director of Football, will sound like a good plan to most supporters. A consistent vision for recruitment, as well as establishing a profile for future managers, is key. Other clubs around Europe do this, the kinds of clubs we’ve overcome in European competition, but who have subsequently leapfrogged us.
We should wait to hear more from McKay himself before jumping to exciting conclusions. At the very least, though, there’s noise of a revolution from Celtic Park. For all this season has been miserable, an emphatic response could distract from the misery, and build real hope.