SPFL agrees new five-year international media rights deal

By Hamish Carton

October 18, 2019

Celtic and rest of Scottish football is set to benefit after the SPFL agreed a new five-year international media rights agreement with the agency Infront. (Sport Business)

The exclusive deal will allow the agency, who have been on board with the SPFL since August of last year, to negotiate broadcast deals for the Scottish game abroad until the end of the of the 2024/2025 season.

(Photo by Mark Runnacles/Getty Images)

Since being appointed last year, Infront have already sold television rights to the Scottish game in the likes of China and Russia with the SPFL recently claiming that the Scottish game was being viewed in 130 territories.

SPFL chief executive Neil Doncaster said: “Infront’s appointment ahead of the 2018-19 season delivered real value for the SPFL and, after a thorough tender process, it made strong commercial sense to extend our agreement for a further five years.”

(Photo by Tom Shaw/Getty Images)

SPFL international media deal can only be good for image of the game

Some Celtic fans may wonder how much Friday’s news will actually affect the club. The truth is that it’s hard to know as the Scottish game is reaching uncharted territories, although having our matches broadcast around the world can only be seen as a positive.

Overseas territories may struggle to compete with the likes of Celtic TV when broadcasting live matches though. The truth is that most Hoops fans who are invested in our game and live abroad will already have a subscription to various club channels – where they can watch pretty much every domestic match be it home or away.

(photo by Mark Runnacles – UEFA/UEFA via Getty Images)

These new overseas deals will therefore aim to tap into the casual football fan who perhaps has a soft spot for the Scottish game. But having our game marketed around the world can only be a good thing for our prestige, as well as bringing in a little more money for Celtic and the rest of the teams in the league.