The brilliant Kyogo reference you might've missed in the Celtic Christmas Advert

By Euan Davidson

November 23, 2021

If you looked hard enough, you’d have noticed several excellent references in the Celtic Christmas Advert this year. From the excellent nod to hero Bertie Auld, to Josip “Salt Bae” Juranovic, the clip really has it all [Celtic FC].

What wasn’t obvious, though, is perhaps the nicest reference of the lot; Celtic tracked down a young supporter to appear in the advert, who’d been in one of the first famous pictures of Kyogo and his time at the club.

Spotted by our own Hamish Carton, here is the reference in question:

Celtic tracked down the Kilgannon family, who’d featured in that Kyogo picture earlier this season.

Now tell me that isn’t very nice.

In a Celtic Christmas Advert intended to pull at the heartstrings as well as the funny bone, this year’s effort really went over well with supporters.

There were subtle nods everywhere. Joe Hart receiving a bottle of shampoo, for example [YouTube]. Fran Alonso looking sharp as ever in a white suit. Gavin Strachan with a laptop.

You love to see it. But the Kyogo reference really is a touch of class from the marketing department. They didn’t have to go to that effort, but they did. And the advert is better for it.

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Celtic get no favours from the SPFL, as December schedule gets even tougher
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A touch of class as Kyogo reunites with Celtic supporting family

What’s clear is that we have a great bunch playing for Celtic across the squads. From Shen Mengyu, Jacyntha and Kelly Clark of the women’s team starring in the advert with Fran Alonso, to the men’s team doing their thing on screen.

It’s just good fun. The Kyogo thing, though, only goes to show what a connection he’s built with supporters already.

Within weeks of him being at the club, there were Japan flags on sale outside Celtic Park. Headbands, scarves, you name it. Clearly, that’s something the marketing department will have been aware of.

Kyogo being class in the Christmas Advert / (via Celtic FC)

Ange Postecoglou has signed players with real personality. Players who want to be here, to represent the club, and to be ambassadors for it across a range of duties, not just playing football.

There’s undoubtedly a feel-good factor around the club just now. Tracking down supporters from a picture, though? That’s next level.

Applause for everyone involved here.

Read more: Report: Rarely-seen Celtic man impressing Postecoglou at Lennoxtown; set for major reward