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Read MoreThe Celtic social media silence won't have gone down well with supporters
Celtic have barely been active on social media since Tuesday’s disaster against CFR Cluj and supporters aren’t likely to be too happy about it.
The club have really upped their social media game in recent months with exclusive “access all areas” videos and press conferences being shared across all channels. However, the fact they have barely said a word since the midweek disaster paints a pretty bleak picture.
(Photo by Ian MacNicol/Getty Images)
By Friday afternoon, the club had tweeted just five times since Tuesday night, with each tweet containing important information like fixture changes or ticket announcements. They had also posted just one photo on Instagram while Facebook and YouTube were equally sparse.
(Photo by Ian MacNicol/Getty Images)
Social media silence paints a bleak picture
Nobody is expecting the club to carry on like nothing has happened – that would reflect badly. However, they would like to hear some sort of communication that isn’t just news of a Europa League fixture change or a demand for fans to give them more money.
Celtic could have had a sit down exclusive interview with Neil Lennon on Wednesday afternoon. While it may not have been most pleasant for the Northern Irishman, fans would have liked to hear what he felt went wrong.
(Photo by Ian MacNicol/Getty Images)
Saying nothing just isn’t going to wash with supporters anymore. The same way that a resounding victory over Dunfermline Athletic this weekend won’t make things all right. The tide is turning at Celtic. Something is going to have to change soon.
Even if the hierarchy don’t realise it.