‘Too much bleach’ – Celtic fans tell adidas exactly what they think about new 2025/26 third kit

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Celtic unveiled their new adidas third kit on Friday morning.

Celtic teased its release with a post on Thursday evening, before publishing images and videos of the jersey on their official website and social media platforms.

As per Celtic’s official website, here’s how the club have described the effort: “Celtic FC’s Irish roots are firmly planted in football folklore.

“This adidas Third jersey celebrates those unbreakable bonds with eye-catching pastel shades inspired by the Irish tricolour flag, plus a bold interpretation of the club’s four-leaf clover badge.

“The off white jersey features pale green detailing inspired by tie-dye techniques for a fresh take on the hoops, plus orange piping and an embroidered bold clover.

“The kit is finished off with pale green shorts and matching socks, for an all-pastel look that’s perfect for seeing you through the summer months.”

So what do Celtic fans think of the new release? Well, it hasn’t gone down well with the majority, it has to be said.

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Celtic supporters not happy with 2025/26 adidas third kit

Celtic fans flooded the replies to the club’s posts about the new shirt on X, and it’s clear most of them do not like the design by adidas.

@GaelicRoadSign wrote: “Adidas have made shocking kits for us.”

@KevG2410 posted: “Social experiment, that is absolutely horrific, time to bin adidas”.

@lionsroar67 published: “You have to be ripping the piss? Also stop trying to sell merch on our Irish links, feels like every year you try to commercialise this Perhaps try something new? I know, a bold strategy for a board of boring dinosaurs”.

@FplRegret said: “Got 2-2 draw midweek at St Mirren, then never to be seen again written all over it.”

And @back2theegg wrote: “Congratulations Adidas…takes a lot of design and work to actually come up with something as horrific as this when you start off with amazing colours and a fan base that will buy ‘almost’ anything.Just think that strip was cleared by people who get paid big bucks 🤔👀”.

How much is the new Celtic adidas third kit?

Celtic fans are able to buy the new jersey now in all Celtic Store locations and on the club shop website.

Supporters are also able to purchase it in selected retailers such as JD Sports. Of course, you can also head over to the official adidas website to buy the strip.

The shirt has been priced at £75 for the standard adult version, while the authentic jersey will cost you a whopping £120.

You can buy it with or without a sponsor, and there are also strips made to fit women and children.