Video: Watch Kyogo and Jota hilariously team up to promote Celtic in Japan

By Euan Davidson

December 2, 2021

If you’re a Celtic supporter, you can’t help but love the combination of Kyogo and Jota.

Two summer arrivals who brought very decent reputations with them to Scotland, the duo have been outstanding for Celtic. On the pitch, Jota and Kyogo carry out Postecoglou’s preferred aggressive press, while flourishing in front of goal.

Combined, they’ve scored 21 goals, and set up 11. It’s a partnership that’s paying dividends. But they’re also tasked with being faces for the club in this new era for Celtic.

Naturally, they were picked to promote the Japanese Celtic website with the following video [Celtic FC JPN]:

Jota has absolutely nailed the Japanese for “yes”. You’ve got to give him that. The Portuguese winger promised he’d learn the language to better fit with Kyogo [STV], and look at him. A natural.

With Celtic increasing their marketing efforts to win new fans in Japan, the timing is appropriate. With Kyogo already a fan favourite, J League stars have been prominently linked with the club.

Reo Hatate of Kawasaki Frontale is rumoured to be close to a deal, while Yokohama F Marinos forward Daizen Maeda would bolster the club’s attacking options [The Times].

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67 Hail Hail (Youtube)

Kyogo and Jota are obviously the best choices to promote Celtic in Japan

People love Kyogo and Jota. Kyogo was already a superstar in Japan, having been a J League top scorer and international. His demeanour, performances. and personality have endeared to him to Celtic fans to no end.

Jota, too, represents the flair, work ethic and youth of the team Postecoglou is trying to build at Celtic.

So, as commercial representatives of the club, it makes total sense to put them front and centre.

Photo by Laszlo Szirtesi/Getty Images

Hopefully long term, Celtic remain a big name in Japan. While the 00s signings of Shunsuke Nakamura and Koki Mizuno left a mark, the club didn’t do enough to keep interest in the club in the Far East.

That seems to have been a lesson learned, because the enthusiasm and loyalty of Japanese football fans is absolutely infectious. It’s something to value immensely.

With Jota mastering the language and Kyogo leading the way, it’s a fun wee advert at the very least.

Read more: What Joe Hart told Josip Juranovic after his class Celtic Panenka