West Brom could be accused of double standards after they disregarded Oliver Burke, just weeks after they slammed Celtic for not playing him.

In late June, Baggies technical director Luke Dowling slammed the Hoops, and more particularly boss Neil Lennon, for their perceived treatment of Burke – who spend the second-half of last season on loan in Glasgow.

(Photo by Ian MacNicol/Getty Images)

“He won’t be going anywhere near Celtic with the current manager,” said Dowling. (The Mirror)

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“We sent Oli to Celtic in good faith with Brendan Rodgers and Lee Congleton some really good people up there that wanted to take Oli and wanted to play him. They wanted to make him a better player than he currently is.

“Once Brendan left to go to Leicester the treatment he got from the manager that’s in place now is something we don’t expect for one of our players.

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“He won’t be going anywhere near Celtic FC. We currently have a new manager that’s excited to start working and looking at Oli.”

(Photo by Simon Stacpoole/Offside via Getty Images)

Burke clearly isn’t good enough for West Brom

Well it appears now that new Baggies boss Slaven Bilic doesn’t want to play Burke either. The Scotland international recently completed a loan move to La Liga outfit Alaves where he will spend the entirety of this season.

The fact that Bilic had taken a look at Burke over the course of pre-season and come to the conclusion that he’s not good enough says a lot about the player.

(Photo by Adam Fradgley – AMA/WBA FC via Getty Images)

If he isn’t deemed ready to play for a mid-ranking Championship side then how was he ever going to compete with the pressures of domestic and European football for Celtic?

The club and Lennon did completely the right thing with Burke no matter what the agitated Dowling says. You just wonder if the technical director will have the same criticism to level at his boss Bilic.

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