Celtic can’t afford to let supporters down again on Tuesday – but they probably will

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We already know we aren’t going to hear anything substantial from Celtic tomorrow. For once, we can’t really blame them.

They’re taking part in the weekend social media boycott to take a stance against vile racist and sectarian abuse. Every club in Scotland is doing the same, with many sporting organisations around the UK following suit.

It ends at 11:59 pm on Monday night, so a day of silence on their channels is confirmed. It’s unlikely they’d embark on communication efforts through the website alone.

Silence has become the norm after poor defeats this season already of course.

All eyes turn to Tuesday to see if there will be a response from the club to this latest humiliation.

Whether that’s a blockbuster managerial announcement, an apology from the board for this shambolic season, a director of football appointment or simply communication from the executive team – we need something.

It can be any or all of these. What Celtic can’t afford to do is further alienate the support with silence, or excuses, or the same old rank patter about bouncing back.

We are surely on the brink of season ticket renewals and a bruising 4-1 defeat to Rangers is hardly the kind of motivation that has people rushing to get their wallets out.

Dominic McKay should be front and centre during this upcoming period. He is the only link between the support and the new era dawning at the club. What are his thoughts on the future of Celtic? Where’s his video interview?

I get he has not officially started and is sounding out the day-to-day practices of the club, but sitting at Peter Lawwell’s right hand throughout this downward spiral isn’t going to do his reputation any good at all.

The club need to acknowledge that the situation is getting worse, not better. With just weeks until the start of a new season, fans need something to hang their hat of hope on.

If Celtic let supporters down again this week, starting on Tuesday, it’s only going to increase apathy and turn the fanbase against key figures at the club further.

As we’ve discussed before on 67 Hail Hail, apathy could end up being more dangerous to Celtic than anger.

Sadly, I don’t think the board care what we think or how we’re feeling.

Also on the website, John Kennedy’s timid approach to interim Celtic reign has made club’s problems even worse.