Celtic have to be applauded for fresh supporter engagement move

By John McGinley

March 5, 2021

Celtic took a major step in allowing fan-led media outlets to question club staff and players today.

As we know, Celtic’s engagement with supporters this season has been pretty dire. It’s something we’ve complained about a lot on 67 Hail Hail throughout the campaign.

The average Celtic supporter’s only way of keeping up to date with the critical questions facing the club has been through outside media sources.

No harm to the hard-working journalists who make up the Lennoxtown press pool, but Celtic fans have a vibrant and passionate media community of their own.

It’s a community that has had a real lack of meaningful representation at press conferences and media events over the years.

Today the club held a trial event, separate from the regular press conference, for a number of Celtic websites and podcasts, experimenting with a format that could prove to be an inspired move in increasing engagement with supporters.

Interim manager John Kennedy and midfielder David Turnbull were put in front of a panel of prominent fan media outlets and asked a number of pertinent questions including the status of Vasilis Barkas, the dire defending of set-pieces, training at Lennoxtown, Kennedy’s coaching philosophy and much more.

Of course, fan websites and podcasts don’t speak FOR Celtic supporters, but they are proving to be a popular way to speak TO supporters.

With many outlets now working on a professional basis, this is the logical next step for Celtic and one which should be applauded.

Celtic Park / (Photo by George Wood/Getty Images)

As Celtic embark on a new era, making events such as today’s a regular thing could just help build bridges between those working hard for the club and those who support it as passionately as ever.

We look forward to the initiative continuing, flourishing, evolving and becoming a vital part of the club’s press relations strategy.

In other news, Celtic interim boss John Kennedy has been talking about player recruitment this summer.