Celtic still to announce plans to honour 21-22 season ticket benefits

By Euan Davidson

October 14, 2021

Celtic made a number of promises – to great fanfare – with the 21-22 season ticket.

Fine, no price reduction. But fans got money off merchandise, free Pass to Paradise coverage of pre-season friendlies, money off tours, dining, and chances to win prizes.

Even more alluring, though, was the prospect of access to a training session, an SWPL game and a B Team fixture. Also, 5 games from the Women’s and B sides were offered for streaming by the club when it came to season book renewals [Celtic FC].

As of yet, the club seemingly haven’t made any plans to honour these promises. Hibernian showed that the women’s game is increasing in popularity here in Scotland. They allowed 6,000 fans into Easter Road to watch the Hibees take on Hearts in the SWPL.

Meanwhile, the B Team are growing in popularity, but their very future is shrouded in doubt. We’re yet to get our full compliment of Pass to Paradise streams for either, by the way.

Yes, it’s only October. There’s still plenty of time to honour these things. However, it doesn’t seem to be like much of a priority. They also read like Dom McKay initiatives; with the former CEO gone, have the club changed course?

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Celtic will want to avoid another conversation about season ticket value in 21-22

After the whole shares for season tickets argument, the club would do well to avoid another long and difficult conversation about the value of the season ticket.

However, if the club want to appease supporters still unsatisfied by last season’s debacle, then it’s probably incumbent on them to make some progress in delivering promises.

Admittedly, there are caveats. The whole Vaccine Passport debate still continues to rage on, and Celtic have had an extremely busy time of late. Even then, though, surely international breaks would’ve been a good opportunity to deliver on the Women’s and B Team offers.

Photo by Tottenham Hotspur FC/Tottenham Hotspur FC via Getty Images

This isn’t some appeal to demand things of the board. We’re only a handful of games into the season, still. There’s time.

But for nothing to be announced on any of these fronts, which genuinely excited Celtic supporters and probably swayed more than a few on the verge of renewing? It’s a little concerning.

Hopefully, these promises didn’t leave with Dom McKay. Otherwise, it’s going to be another question of value that the board will have to answer.

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