Celtic's ambitious, money-spinning ticket target in Sydney

By John McGinley

July 8, 2022

Celtic going up against Everton and Sydney FC may well capture the imagination of football supporters in Australia, but it’s ambitious to expect sell-outs in both stadiums the Bhoys will compete at this November.

Celtic play Sydney FC in the 45,000-capacity, recently built Allianz Stadium on November 17th, before a match against Everton in the massive 80,000-capacity Accor Stadium on the 20th.

That’s 125,000 seats up for grabs, including lucrative hospitality packages, which were advertised heavily when the tournament was first announced earlier this year.

Photo by Tony McArdle/Everton FC via Getty Images

It was a difficult start for the event organisers after the drama involving Rangers and their subsequent pull-out, so full-scale promotion hasn’t really been able to get underway.

That begins with the recent announcements from the clubs, with tickets to Celtic against Everton going on sale from this Monday.

Briefs for Celtic vs Sydney FC had been on sale for a couple of months and, looking at the ticketing website, it didn’t appear there had been massive demand prior to this week’s news.

However, that could change and history tells us Celtic can pull in decent numbers, even without the Ange Postecoglou, Harry Kewell and English Premier League hooks.

The Bhoys last visited the country in the summer of 2011. A match against Central Coast Mariners in Sydney drew 19,482 people while subsequent matches against Perth Glory and Melbourne Victory had crowds of 15,350 and 20,294.

All three combined are well short of the 125,000 target this year, but it really is a different scene.

English Premier League football is more popular in Australia than ever before, with Celtic becoming mainstream news over the last 12 months too.

Photo by Ian MacNicol/Getty Images

With millions to be made on tickets, the organisers and the clubs involved will be hoping that big crowds are enticed out to enjoy what’s on offer.

Now that the Rangers nonsense has been dealt with and put to bed, everyone can get on with the job of promoting the occasion.

In other news, Yosuke Ideguchi states strong Celtic intent this season.