Unless you were an avid Celtic supporter, someone finely tuned to news around the club, the start of Dominic McKay’s time at the club might’ve passed you by.
Now, we’re not saying board members get headlines like strikers do. Or, at least, they’re not really meant to. However, given the upheaval around Paradise this season, you might’ve expected something. A speech, a statement to supporters, just some kernel of positivity to get us going.
Now, Dominic McKay does seem like a force for good. He’s a lifelong Celtic supporter, with a proven track record in the business side of sport. He also has a history in communications and PR [Scotsman], and he’ll surely want to improve the relationship between the supporters of the club, and those running it.
We’ve said all this before. His credentials are solid, his CV is impressive.
But after a dismal result at the weekend, it would’ve been quite a boost if McKay had come in and addressed supporters. Nothing hugely interrogative, mind you. Just some kind of outline on what his plans are, the aspects he wants to change, and what “success” looks like to the former SRU man.
Is that a lot to ask?
Not McKay’s fault, but Celtic fans need to know movement is being made
Now, there are a couple of mitigating factors here, obviously.
The most obvious is that, this week, football blew itself up, only to abandon plans for a villainous Super League. Even Neil Lennon got stuck into it. The first thing on that would be that there’s a distinct possibility Dermot Desmond was waiting for an invitation, so the club couldn’t say much about it. Secondly, anything McKay announced would’ve been drowned out instantly.
I get that, but it’s not really about clout or hits, or being in the news agenda. The board has a responsibility to its largest source of income: the supporters. We’re about two months on from our manager leaving, and have little clue about what the future holds, in any real terms.
There’s nothing on season tickets, and results on the pitch have been broadly disappointing. Now, this isn’t McKay’s fault at all – how could it be? But the club could’ve wheeled him out for a quick interview with the in-house media, or something.
Any indication that we’re moving in a positive direction after Sunday would’ve been warmly welcomed. For a PR-conscious outfit like the Celtic board, they must know they’ve missed a trick there.
READ MORE: Celtic youngsters make history
Receive a digest of our best Celtic content each week direct to your mailbox
