Despite a global pandemic severely impacting all aspects of society, Celtic fans have shown incredible resilience this season.
As the club noted earlier this year, supporters snapped up season tickets at record levels, generating significant income for the club at a time it was needed most.
That was despite there being no guarantee of being able to attend matches.
As it’s turned out, having large crowds back at matches looks unlikely until the very late stages of the season in a best-case scenario.
There was a thirst from supporters to spend their cash, despite having to rely on online broadcast streams, reflecting the fact that history is on the line this season. The mythical ten-in-a-row.
With fans now rapidly losing patience with Neil Lennon, there’s a looming reality that even money men like Chief Executive Peter Lawwell must take to heart.
The club could end up selling far fewer season tickets next summer than a year the stadium was shut to supporters. That would be mismanagement on a grand scale.
There will always be a baseline of 30,000-40,000 that buy tickets regardless, and that’s commendable. But we know the extra 20,000 that have things booming at Celtic in terms of ticket sales cannot be taken for granted.
Thinking back to the Ronny Deila days, we know that fans like to make their point to the board known with their wallets.
Attendances were so poor during that period when we would win league after league, that they had to tarpaulin off much of the upper-tier at Celtic Park.
Fans rushed back to the stadium when it became clear that a significant investment was made in our managerial staff.
The arrival of Brendan Rodgers raised standards to a new level at Lennoxtown and on the pitch.
No amount of subsequent back-stabbing from the Leicester City boss changes that.
The regression since then is stark and if the board don’t listen to the ever-increasing chorus calling for Lennon’s removal, supporters will be far more hesitant to invest their cash in the future.
Nothing has been conceded this season yet. We can’t and won’t give up on the Scottish Premiership until it’s mathematically impossible.
However, if the club don’t show ambition or long-term vision from this point forward, then the financial reality of reduced season ticket sales will hit hard at Celtic Park.
That’s not to mention the danger of falling short in Europe again and the riches that brings if we keep the current coaching staff in place.
The chief executive is lauded as an excellent businessman. Can he see what’s on the horizon and will it spark him into action?