WWE UK understood exactly what Celtic supporters would appreciate after the club secured another Scottish Premiership title.
Celtic beat Hearts to win their fifth title in a row in the most dramatic circumstances at Parkhead.
And instead of posting a generic congratulations graphic, WWE used images of CM Punk, a long-established Celtic supporter whose connection to the club has already been well documented over the years.
It instantly made the message feel authentic rather than manufactured.
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WWE understood Celtic culture with title-winning CM Punk post
Most corporate football congratulations posts look identical. Swap the badge and colours and nobody notices the difference.
That was not the case here.
WWE deliberately leaned into CM Punk’s Celtic connection, and supporters immediately recognised why it worked. The post stood out because it felt informed.
Fans could tell this was more than a rushed title graphic.
CM Punk has publicly shown his affection for Celtic for years, which made WWE’s decision feel natural. It also helped the post spread well beyond wrestling audiences because plenty of football supporters appreciated the reference instantly.
Celtic remain one of football’s biggest cultural clubs
Moments like this are another reminder that Celtic’s reach stretches far outside Scottish football.
One of the world’s biggest entertainment companies chose to celebrate Martin O’Neill’s side winning the title, and they clearly understood exactly how to connect with the fanbase while doing it.
That is why the reaction online was so positive.
Supporters are used to seeing clubs and brands misunderstand football culture completely. WWE did the opposite here.
WWE understood Celtic culture better than most brands usually do. That is exactly why supporters will react so positively.
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