It has been another manic transfer window for the British clubs, but Celtic can’t say that about themselves because they have been frustratingly quiet.
With the 2025 summer transfer window set to slam shut on September 1, one team that has been dominating the headlines is Newcastle United and their star striker, Alexander Isak.
It was Newcastle’s pre-season defeat to Celtic that started this drama of Isak refusing to play, as he dreams of securing a move to the English champions Liverpool.
Many names have been linked to secure a transfer to St James’ Park, including Wolves striker Jorgen Strand Larsen.
But the 25-year-old took some verbal pelters from Simon Jordan when he was discussing Celtic’s exit from the Champions League and their transfer business.
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Celtic search for a striker amid Newcastle United’s rejected bids for Jorgen Strand Larsen
Celtic’s defeat to Kairat Almaty was embarrassing, and something many saw coming given the noise around this summer’s window.
But speaking on talkSPORT, Jordan wanted to ask what striker Celtic are going to buy that’s going to make them ‘competitive’ in Europe.
The former Crystal Palace owner used Strand Larsen as an example, how Newcastle have had a £50 million bid rejected for his talents, yet Jordan thinks he is ‘bang average’, and the champions of Scotland can never pay that sort of money for a player of his standing.
“Why haven’t they spent money?” asked Jordan. “They know they are going to play in the Europa League.
“But with respect, they aren’t going to buy a £30 million or £40 million striker. They are going to buy a £10-15 million striker.
“Again, if you look at the cost implications of strikers, I mean, I think Strand Larsen is bang average, and Newcastle can’t buy him for £50 million, so what exactly are you going to buy that’s going to make you so competitive in Europe that it’s going to change the narrative. It’s one set of games.”
Celtic ‘narrative will disappear’ after Champions League exit
There might be a lot of negativity around Celtic, at the moment, and understandably so, given how the team performed in the Champions League qualifiers.
But one thing that can’t be denied is the club’s dominance on the domestic stage, and Jordan thinks the noise will soon go away because of what’s happening in the Premiership.
“When they drop in the Europa League and they regain their poise,” said Jordan. “And they start winning some games. All of this narrative will disappear. They are top of the SPFL.”
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