Celtic’s managerial chaos is having an affect all over the club, with plenty of focus on what it means for the football side of things.
That’s natural of course. The managerial department is brought in to improve results on the pitch and help make the club a winning one. Its primary goal certainly isn’t to promote off-field agendas or help push commercial ventures.
However, given the recent mismanagement of the footballing department, other elements of the football club will be taking a huge hit too. None more so than in the advertising side of things.
Two of Celtic’s biggest profitable projects of the year have come over the last couple of weeks. Firstly, it was the season-ticket renewal campaign that begun two weeks ago. Last week, it was then time for the away kit release for the upcoming 2021/22 season.
In normal years, both of these releases would be monumental success stories. Fans would buy into both and the club would make a more than healthy profit from their supporters’ investment. This year, however, the reaction simply couldn’t have been different.
Celtic’s managerial chaos is causing a domino effect at the football club
Unfortunately, the failure to appoint a manager or a Director of Football has left fans without any warm feeling for the club. The last thing they want to be doing is dipping their hands back into their pockets and investing in the same people who continue to disappoint them.
Look at the fan reactions to both events. The season-ticket renewal campaign was met with pure disdain and disgust. And even though fans appeared to admire the new kit, they again couldn’t see past the woeful mismanagement of the footballing department.
Celtic haven’t and won’t release how much profitability they have and will make from these campaigns. However, you can be they’ll have taken a massive hit with so many supporters disengaged from the football club entirely.
Had the Hoops, for example, managed to get Eddie Howe over the line, things would’ve been different. Fans would’ve been left snapping up season tickets in their droves. Away kits would’ve been leaving the shelves of the Celtic superstore within seconds of being put up. Hype would be surrounding the football club.
These days, there’s nothing but resentment that fills the Parkhead atmosphere. A lack of trust that has yet to even look like being repaired ahead of the new campaign.
The latest on the managerial front is that Celtic are close to appointing Ange Postecoglou. In fact, the Hoops are reportedly said to be ready to pull the trigger within 72 hours [Scottish Sun]. That simply has to be the case. Not only to save our campaign from imploding before it even begins, but in order to salvage the club’s off-field promotional activities.
In other news, a report has identified where Diego Laxalt is heading after his Celtic loan spell.
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