Celtic’s annual financial report is here.
It comes at a time when the Parkhead board are under the microscope, with Brendan Rodgers condemning the ‘cowardly action’ of a club leak.
A disappointing summer transfer saw Nicolas Kuhn and Adam Idah leave the club without being replaced, leaving the squad light in several key positions.
A controversial club statement released on a Saturday night angered supporters further after an open letter had asked seven questions of the board.
The board took responsibility for the club’s failure to qualify for the Champions League in the statement surrounding the accounts, and for Hugh Keevins, the apology could’ve been avoided.
Hugh Keevins on Celtic’s annual accounts
The report showed that the club is sitting on a wad of cash – but that isn’t news.
Ongoings on the pitch are always the support’s priority, and regardless of the financial situation, they won’t let failures like Kairat slide.
READ MORE: Kieran Tierney hasn’t been an upgrade on Greg Taylor says Celtic hero Chris Sutton
Keevins credited the Celtic board however, saying that the club was one of the best-run in Europe.
Speaking on Clyde Superscoreboard, he said: “They take the blame, but does that mean that they regret not buying players before those matches had been played?
“Because there’s no way that the board can take the blame, and that was in not investing at the right time.
“First of all, let it be said that the accounts show that Celtic are by far the best-run in football club in Scotland and one of the best-run football clubs in Great Britain – or I would suggest, anywhere in Europe.
“But the apology from the chief executive is the point that will be seized upon by supporters. If you’d spent money at the right time, you wouldn’t have to apologise.”
What does it mean to be a well-run football club, and are Celtic really one of the best-run in Europe?
Are Celtic one of the best-run football clubs in Europe?
You don’t need to look far outside of Celtic Park to find examples of a badly-run football club.
With Rangers firing through managers and still yet to properly recover from 2012, it’s a safe bet to say that the Hoops are the best-run club in Glasgow.
But is a club really well-run if it isn’t maximising its potential? There are certainly doubts over Keevins’ claim.
Selling players and making money is great, but it isn’t the whole picture. It’s about what the club makes of it.
Receive a digest of our best Celtic content each week direct to your mailbox
