Celtic have unveiled yet another merchandise release as the club promote the new Global Training range ahead of the 2026/27 season.
Less than three weeks after Celtic released the new third kit, supporters have turned the club’s latest Adidas announcement into another debate over transfers after the new Global Training range was unveiled ahead of the 2026/27 season.
With two tweets sent on X within minutes of each other, Celtic fans have hijacked the launch with a strong message to the board.
What are we making of Celtic’s third kit for next season?
Celtic supporters had one message after the adidas launch
Some supporters pointed out that clubs sponsored by adidas routinely promote training wear as part of their commercial agreements.
However, judging by the reaction online, many fans felt the timing of another merchandise campaign only intensified calls for further transfer business.
Despite Celtic being close to signing Camilo Duran, the frustration over the lack of transfer activity has boiled over online.
Martin O’Neill has made clear that the need for Celtic to strengthen is nothing new, and now supporters are sending the exact same message after another merchandise drive by the club.
Celtic fans make their feelings clear over the club’s commercial activity
The two threads on X make clear how the Celtic supporters are feeling as the club asks for more money while they won’t spend what’s already in the bank.
While it is important to stress that kit releases bring in some much-needed income, there has to be a mutual respect from Celtic to the fans.
If fans saw Celtic invest the same amount of energy into strengthening the team as they did at marketing new merchandise, supporters would not complain and happily spend their hard-earned cash.
With pre-season underway and the season kick-off edging closer, the reaction showed that many Celtic supporters remain focused on one thing above all else: seeing new signings arrive at Parkhead.
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