"So out of touch"; Celtic fans hit back as club announces reopening of club shops

By Euan Davidson

December 10, 2020

Good news! The Celtic club shops are reopening tomorrow (Celtic FC), and Celtic fans had a lot to say.

In a masterclass of “not reading the room”, the Celtic Twitter account posted an update on commercial activity at 8.37am, before deleting the tweet. They then corrected this 4 minutes later.

Celtic fans were not best pleased by the timing and energy of the club’s social media team, with many supporters tweeting their disgust.


Get yer scarves! / (Photo by Ian MacNicol/Getty images)

Down with this sort of thing

Now, being very, very kind for a second here: fair enough. Christmas is coming up, and Celtic have to sell merchandise. It’s doubly conflicting because the current kits and training gear are the best Celtic have had for years.

I don’t know about you, but I’m susceptible to an Adidas kit.

That said… come on, folks. Read the mood of the support. There was no way this was going to go down well on a week like this.

The relationship between the club and the supporters is at its lowest ebb for years. So, posting about Celtic shops reopening in such a haphazard fashion was never likely to provoke a good response. So it proved.

In a normal year, this kind of thing might be welcome. The Celtic shops do very well around Christmas, and fans are normally happier to give their money to the club.

But with performances as bad as they have been, and the board meeting fierce opposition, you can’t expect supporters to want to part with their money at this moment. Nobody is talking about the Christmas advert or buying ‘This is How it Feels to be Celtic’ on DVD right now.