Celtic find a new home on USA television; deal with CBS announced

By John McGinley

July 29, 2021

Celtic matches in the Scottish Premiership have a new home in the USA for the next four years.

Supporters in America will be able to watch the Bhoys and other Premiership matches on CBS Sports or Paramount+ after a deal was struck between the SPFL and ViacomCBS.

Coverage begins on Saturday, July 31, with select matches throughout the deal streaming exclusively on Paramount+, ViacomCBS’ subscription streaming service, and others airing exclusively on CBS Sports Network.

All of the derby matches between Celtic and Rangers will be broadcast on the CBS Sports channel, as well as a weekly highlights programme for the league.

Dan Weinberg, Executive Vice President, Programming, CBS Sports said: “The SPFL is an elite soccer league and a key addition in our growing portfolio of global soccer rights, and we are excited to capitalize on our digital and cable platforms to bring these matches to fans across Paramount+ and CBS Sports Network.

Meanwhile, SPFL Chief Executive Neil Doncaster said: “This deal with CBS Sports will ensure that even more football fans across the world will have access to our competitions. This is great news for Scottish football and a strong indication of the continuing appeal that our game holds on the global stage.”

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Live matches start tomorrow with both Rangers vs Livingston and Hearts vs Celtic broadcast on Paramount+.

Another 83 matches will be shown before the end of the season.

The deal runs until the end of the 2024/25 campaign. That will be welcome news given how often the league has changed channels over the last few seasons.

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Fox Sports, B/R Live and ESPN have all been temporary homes for the league.

Having a stable channel and a broadcaster eager to invest time into the product will make it much easier for Bhoys fans across the Atlantic to follow the team.

In other news, “Agreement now close” on Joe Hart to Celtic.