Celtic part of new multi-year SPFL deal but rivals take issue yet again
The SPFL have signed a multi-year deal with global NFT game Sorare, adding eleven Scottish Premiership clubs to their collection including Celtic.
Sorare users can buy, sell, trade, and manage a virtual team with digital player cards.
Effectively it’s a cross between fantasy football, card collecting and gambling, with the value of cards increasing and decreasing with real-life player performances.
The service has 1.5m users and commercial partnerships with leagues all over the world.
SPFL chief executive Neil Doncaster said: “The SPFL is always looking for innovative ways to offer our fans more enriching experiences and to broaden the appeal of our competitions to audiences from around the world.
“We’ve been looking at the digital market as a way to do that for some time and it quickly became clear that Sorare is a leader in this emerging category.”
The move has also resulted in the latest chapter of Rangers’ commercial wranglings with the SPFL, with the Ibrox club apparently not included in the link-up.
Sorare themselves said, as quoted by The Daily Record: “The SPFL Sorare collection will include players from 11 cinch Premiership Clubs.
“Rangers has advised the SPFL that it has pre-existing conflicting commercial obligations and that it is therefore not required to participate. It is Sorare’s goal to onboard Rangers as soon as we can.”
It comes after the league and Rangers embroiled themselves in a war of words and legal battle earlier this season surrounding the Premiership headline sponsors cinch.
That doesn’t appear to yet be resolved either.
It’s all rather silly to me, but then I’m personally not exactly a huge fan of the whole NFT trend anyway.
While Rangers complain about the SPFL not making the most of Scottish football’s value, I would argue it’s especially difficult for Hampden staff to maximise it when one of the biggest teams in the league always seems to have a grievance.