Celtic set to take bold new media step and it is supporters who will benefit

By John McGinley

October 28, 2021

Celtic contacted various fan media outlets today, including 67 Hail Hail, to put forward new arrangements for access to press conferences and media events.

Fan outlets will now have the opportunity to take part in full media conferences, alongside traditional press, on a rotational basis.

Two spots in the manager’s press conferences pre and post match for home games will be available to supporters groups, podcasts, websites and YouTube channels. Two spots will also be available for the pre-match media event for away games, but not after those fixtures.

Photo by Ian MacNicol/Getty Images

The current arrangement with regards to full fan media events, Women and B team access will also continue. Additionally, the manager will be available exclusively to fan media and supporters groups twice a season, the club hope.

This is a bold new step for Celtic who have communicated that they have enjoyed working with fan outlets over the last six months.

Although excellent groups such as The Cynic and Celtic Underground have had press conference spots previously, it’s never been opened up to the wider community in this manner.

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A variety of different supporters of different backgrounds will now have direct access to the manager to better represent what we want to be asked of him, compared to the so-called ‘mainstream media’.

Fan media and the mainstream outlets will now effectively be colleagues at these press events. It will certainly be interesting to see how this all develops going forward and if the questions asked of club figures are different in approach.

From Celtic’s perspective, it’s a smart move. Fan outlets are rapidly growing. From our own internal numbers, trust me when I say the reach is huge on both YouTube and the website. It only benefits Celtic to be able to communicate to an even larger audience.

Photo by Jan Kruger – UEFA/UEFA via Getty Images

The club haven’t yet confirmed when this will all be put in place, but outlets have been asked to respond to the proposals to give their feedback and sign up for the proposed access. There is no commercial arrangement or favours being asked by the club.

If anyone has any questions or concerns about this, or how it will impact 67 Hail Hail specifically, feel free to comment or ask questions below.

We want to be fully transparent about this access, what it means and what it doesn’t mean going forward. We hope it all be of benefit to our audience and Celtic supporters who enjoy other outlets too.

In other news, Joe Hart pays tribute to Celtic away support on Instagram.